The game of writing articles for SEO is constantly changing. Google controls roughly 80% of the world’s search results at any given time, meaning their rules are the rules of how to attain notoriety online. One of the biggest shifts in the game comes down to keyword density. First, we had keyword stuffing, then we had proper ranges (we thought) for density. Here’s a few ways to break up keyword density, and what it actually means:
Getting It Right: Two Ways
When you hire an SEO article writing service you expect a certain level of quality, but you also want the duality of content that’s readable (and desirable) to Google. The second part of keyword density working for you is quality, and it actually plays into your ranking more than you think. Ages ago, people did what a lot of original internet companies did – they found the sweet spot for keyword density, and the rest was history. They were on the front page, and life was good. Now, it’s changed.
Your Page Needs to be Readable by Google
Keyword density is a tricky subject, but most of the time, your keywords should be between 1% and 3%. You’ll find some keyword analytic tools and writing platforms say that 1.6% to 4% is good, but frankly, too much of a good thing is a bad thing. You need enough keywords to be readable by Google, and they should all be organically placed. Keyword stuffing and tossing in improper sentences due to the awkward use of a specific keyword are both cardinal sins in the SEO world. In truth, that 1% to 3% range is great, and definitely preferred so Google can find you, but if your content quality (or lack thereof) betrays you, it’s useless.
It’s a bit harsh to say, but Google decides your fate online. If you’re not hitting the right mark and you’re not meeting their standards, you could be seen as a keyword spammer. This is the attention from Google that you absolutely don’t want. Aim too low, risk being caught in the static of millions of web pages. Aim too high and charge too fiercely, and you’ll actually be worse-off. Sometimes, keyword density also matters just to ensure you don’t fall into the keyword spammer category.
Quality Over Quantity
Then, Google really started caring about relevancy. If your keywords aren’t relevant to your article, your keyword density doesn’t much matter. If you’re writing articles for SEO and your content neglects to answer an interesting question or enrich a user’s experience, your keyword density may not have as much effect. That isn’t to say that it doesn’t matter at all; it simply means that keyword density has an equally important component: your articles need to be of high quality.
Writing Articles for SEO Shouldn’t Be Your Issue
Writing articles for SEO isn’t easy, especially when you have a small business empire to run; let the professionals handle it for you so you can reach the right audience. Contact Compelling Content Solutions to help with all your SEO article and blog writing needs.