How to Optimize Content: 3 Helpful Tools

optimize content for seoAfter putting significant time and effort into your content, you naturally want it seen by your target audience. Especially because shares and comments on your content can quickly lead to increased revenue and brand enhancement. Thankfully, there’s a variety of tools to help optimize content so it lands in front of the right people. Consider any of these tools to get started.

First Tool: Text Optimizer

Google’s algorithm continues to evolve, but don’t let that scare you. In fact, it’s a reason to celebrate. That’s because you can use it to adjust your content for SEO. The algorithm produces snippets from each found page’s excerpts relating to the search for you to analyze so you can make notes of all related concepts and terms.

If this sounds a little overwhelming, use TextOptimizer. It is available in free and paid versions that analyze snippets for you. It reviews Bing’s as well as Google’s results pages via semantic analysis and highlights common terms. This tool also provides lists of keywords and topics so you can make older content relevant to today’s searches. Try adding keywords to an old post before running the tool to see how your score improves. You’ll want to keep this process going until your content scores 90 or higher.

Another outstanding benefit of this tool? It provides editorial recommendations. TextOptimizer offers common questions surrounding your content’s topic so you can provide your target market with more information they will use.

Second Tool: “Searches Related To”

Google provides a number of hints designed to help you optimize content. Simply pay closer attention to search engine result pages, particularly the “searches related to” section at the very bottom of the results page (below the search results). The “searched related to” section provides suggestions based on user behavior, or what consumers search for before and after current searches. The tool offers a closer look at your target market’s search (and therefore buying) habits so you can revise your content for SEO.

Third Tool: Serpstat

Keyword gap research is one of the newer ways to optimize content and provides a wealth of helpful information. You’ll learn which keywords your competitors rank for when your content is nowhere near Google’s first page. Keyword gap research offers the most help on pages that perform well based on some queries but get left in the digital dust on other queries your competitors pop up for.

You can use Serpstat to find content gaps on a web page by searching for the primary keyword and placing the two top-ranking URLs in Serpstat’s URL vs. URL tool. Serpstat checks which keywords for your URL perform best in addition to analyzing those from two competitor URLs. It even produces a Venn diagram displaying where your page is in relation to the other URLs. Paid Serpstat plans start at $19.99 per month.

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