A lot of hard work goes into your content marketing strategy. You have SEO research, analytics, checks and balances all around, but you’re missing one detail – great content writers. So you go to hire a content writer, only to find that the process is tedious. It’s not about posting the job on places like Upwork and Fiverr; it’s about vetting all of the applicants. That’s time consuming. You’re spending your billable time on something that has no immediate return. To hire content writers, you have to sift through the rabble and get to the good stuff, and then there’s the process of interviews.
Let’s just take a step back for a moment. Your time is precious as are your services, so how do you minimize your time while scanning for content writers for hire? Here are a few tips.
1. Set up a Form Before You Post the Job
Responding to every single applicant is a pain. We all know how many responses a single writing gig is going to get, even a short-term one. Cut down those possible applicants by putting up a screening wall; set up a form-fill writing challenge for them to fill out as an application, and you’ll already be effectively weeding out unmotivated applicants.
2. Streamline the Interview Process
You don’t have time to call, schedule, and stress about the interview phase. Most of us spend numerous hours scanning resumes, cover letters, and LinkedIn profiles. It’s why you’ll see a lot of prospects posting, “Anything more than one page will be thrown out.” We don’t have the time.
You can automate the process and whittle down applicants. Using software that applies a grading system, like Vervoe, can weed out the unnecessary applicants, and put the most likely candidates on top. Having a proper form to fill out right from the start and automating the process is going to save you numerous headaches when you’re trying to hire content writers.
3. Only Post to Reputable Sites
Just like running an agency, writers run their own businesses, even if it’s a one-man show. Any writer that understands the game will stay away from job boards that they know are a waste of their time. This is also what makes it tricky to land a great content writer on a budget; but it can be done. Serious freelancers need a steady income, so offer steady work.
Or Don’t Hire Content Writers and Just Use CCS
If you can’t seem to find the perfect writer to handle your workload in a time-efficient manner, you may want to outsource the work. Ironically, that’s what you’ve been trying to do the entire time. Getting started with a content agency like Compelling Content Solutions means you don’t need to hire content writers just yet; you can let us take care of the hiring, vetting, and writing processes with our solid team of writers and client managers, so you talk to one person and have access to a variety of vetted writers. Contact CCS today to get try us out!