Writing effective SEO copy means always rethinking your strategy. Since you have to produce unique content so frequently, you, the content marketer must always be on the lookout for copywriting tips. And because market demands are always changing, new business books are constantly coming out with new advice. Fortunately, 2017 has seen the release of many insightful books full of marketing and copywriting tips for content marketing decision makers.
What is Special About This Year’s Books of Copywriting Tips?
Sometimes books about business and marketing rely too heavily on prescribing a one-size-fits-all formula. The content marketing books of 2017, however, acknowledge that every business has unique content marketing needs. Therefore, this year’s books are not so much about individual copywriting tips and formulaic strategies as about an overall philosophy of content marketing.
A Very Short Introduction to the Best Content Marketing Books of 2017
One recurring theme in the content marketing books of 2017 is that they place a premium on brevity. Therefore, here is very short list of the best content marketing books of the year and what makes them so valuable:
- The 12 Week Year: Get More Done in 12 Weeks Than Others Do in 12 Months by Brian Moran and Michael Lennington – Short-term goals are the key to productivity in content marketing. Since the market is always changing so quickly, it makes sense to revise your content marketing strategy and set new goals every 12 weeks.
- Writing without Bull&%$!: Boost Your Career by Saying What You Mean by Josh Bernoff – It is no secret that B.S. is abundant on the Internet. Bernoff is far from the first writer to advocate for an economical writing style. He encourages writers to make the structure of their writing evident to readers. Best of all, many of the sentences in the book are only ten words long. Therefore, it reads like a book of aphorisms. The best aphorism: “Treat the reader’s time as more valuable than your own.”
- Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini – This book is a follow-up to Cialdini’s earlier social psychology book on the principles of persuasion. He identified six principles of persuasion: reciprocation, liking, social proof, authority, consistency, and scarcity. Who would guess that he named these principles in 1984, before anyone clicked “like” on a social media post and before the phrase “authority content” entered our lexicon? The new book incorporates brain imaging data showing how the brain responds to persuasive content.
- The Workplace Writer’s Process: A Guide to Getting the Job Done by Anne Janzer – This book identifies problems that content writers often run into and how to troubleshoot or avoid these problems.
The best content marketing books of 2017 are full of valuable business advice, copywriting tips, and digital marketing ideas. Even after reading them, however, you might still benefit from the help of a professional content marketing team. Compelling Content Solutions can help your business design and implement its own unique content marketing strategy today.