At its core, the goal of writing for SEO is to get more folks to click on your content, read it, and become a repeat point of engagement. Thus, content marketing must employ a strategic plan to successfully get your brand’s story across. But what if your business is on a budget and requires affordable content writing services? Before going cheap, you may want to rethink how you approach content. Here are the pros and cons of hiring a cheap writing service for SEO content.
Advantages of an Affordable Content Writing Service
If your company has some serious financial restrictions but still needs writing for SEO, you may be able to find a couple of companies or freelance writers that enable you to get more bang (or words) for your buck. Here are some of the benefits of hiring cheap SEO content writing services.
Much More Content
Interested in quantity over quality? An affordable content writing agency can provide tons of copy within a restricted budget. With fresh, optimized content regularly, readers should flock to your blog or website to see what new information you have to share.
You Can Experiment
Many content writing firms don’t require any sort of commitment from clients. This means you can place a writing order with one agency and see how it works. If you don’t like the content or process, you can walk away with no regrets and try something new. This gives you the freedom to play and experiment with several different writing companies to find out which one is the best fit.
Easy Ordering Process
While this may not be true with every writing service, there are many that enable placement of online writing orders with just a few simple clicks. You input the info, press the “Submit” button, and you’re good to go.
Disadvantages of a Cheap Writing Service
Many businesses believe in the mantra, “If you build it, they will come” or rather, “If you write it, web visitors will come.” But sometimes this simply isn’t true. While it’s vital to continually churn out fresh content, you need to have a successful objective in play to generate visitors and leads for your blog or website. This means not only having new content, but having quality content that engages readership, as well as a solid marketing plan in place to get your content in front of the right eyeballs and develop conversions.
These services generally do not come with a cheap writing service. Here are a few disadvantages of hiring a cheap SEO writing firm.
If you’re continually publishing poor content, your readers will quickly lose interest and turn elsewhere for their news or entertainment, including your competitors’ web sites.
Bad SEO Formatting
The age-old adage rings true: you get what you pay for. Generally, if you’re paying for cheap content, writers won’t necessarily take the proper steps to ensure that your SEO or keywords are seamlessly incorporated in your content. This will result in both loss of readership and poor search rankings.
It is totally possible for your organization to hire an affordable writing company. However, hiring a cheap writing service purely based on price and bulk, without considering quality will probably cost you more in the long run and produce a poorer ROI than employing high-quality SEO writers. Take the time to research and interview writing companies; go with the best bang for the buck—that means high-quality at a reasonable price.