content writing companies

Hire Content Writers More Efficiently With These 3 Tips

A lot of hard work goes into your content marketing strategy. You have SEO research, analytics, checks and balances all around, but you’re missing one detail – great content writers. So you go to hire a content writer, only to find that the process is tedious. It’s not about posting the job on places like Read more about Hire Content Writers More Efficiently With These 3 Tips[…]

content writing companies

Why Content Writing Companies Ought to Focus on Customer Service

The most successful content writing companies are the ones that establish long-term working relationships with their clients. The writers are happy, the clients are happy, and the partnership is profitable all around. When possible, companies should invest their energy in retaining existing clients rather than constantly seeking out new ones. Here are some reasons why Read more about Why Content Writing Companies Ought to Focus on Customer Service[…]

freelance content writers

3 Tips For Managing Freelance Content Writers

Managing freelance content writers does not have to be difficult. These are the folks working to provide your company or clients with outstanding content, whether in blog, press release, web page, landing page, product description, email, or location page form. So it pays to have a firm grasp on how and what they do. Though Read more about 3 Tips For Managing Freelance Content Writers[…]

SEO article writing content keywords

Sales Copy And Keywords: What’s Important For Content Marketing

Providing your target audience with fresh content related to your business is important. Now, you do not want to inundate them with sales copy ad nauseum. However, sales copywriting and the keywords that go with them are still essential pieces of your marketing pie. You need consumers to know what you have to offer and Read more about Sales Copy And Keywords: What’s Important For Content Marketing[…]

content marketing ROI

5 Tips For Writing Great Landing Pages & Maximum ROI

Writing great landing pages is something that, like many things, takes practice. Yet there are a few outstanding tips and shortcuts that make for truly effective landing pages. Review the following tips for writing landing pages that will garner solid results with much effort. 1) Create a Unique, Clear Headline Come up with a headline Read more about 5 Tips For Writing Great Landing Pages & Maximum ROI[…]

web content manager analytics

4 Metrics Every Web Content Manager Should Track

As a web content manager, it’s important to take adequate time to sift through analytics reports to ensure the work you are doing is effective and reaching your desired goals. Understanding how to not only utilize programs like Google Analytics, but how to interpret the data and apply it to your strategies, will help leverage Read more about 4 Metrics Every Web Content Manager Should Track[…]

freelance writing service

Freelance Writing Service Reveals 3 Steps to Read Consumers’ Minds

One of the biggest mistakes you can make as a new business owner is overestimating what you think you know about a particular market or audience. Why hire a freelance writing service to research and create your marketing when you’re already an expert in what you do, right? This is an easy trap to fall Read more about Freelance Writing Service Reveals 3 Steps to Read Consumers’ Minds[…]

content marketing ROI

How to Start Tracking Your Content Marketing ROI Today

The Content Marketing Institute (CMI) just released its annual B2B content marketing report, and guess what? Tracking content marketing ROI is still a hurdle for almost 30 percent of B2B marketers. For a long time, content marketers didn’t have to worry about tracking the success of their creative. Being accountable for goals was something that Read more about How to Start Tracking Your Content Marketing ROI Today[…]

what is seo writing

4 Fresh SEO Methods Marketers Should be Utilizing

Just when you think you’re ahead of the digital marketing curve, Google changes up its algorithm rules for the umpteenth time. Google changes its search algorithms 500 to 600 times annually. While most of these are minor tweaks, the search engine empire occasionally rolls out a major algorithm transformation that significantly affects your digital marketing Read more about 4 Fresh SEO Methods Marketers Should be Utilizing[…]

The Importance of Holiday Content Marketing

Did you know that more than 90% of holiday shoppers will go online to either research or make purchases this holiday season? And more than 41% purchased from a new retailer last year! That means that ever business with an online presence has the opportunity to create more business and draw brand new customers this Read more about The Importance of Holiday Content Marketing[…]