psychology content copywriting skills

The Psychology of Content Marketing: 4 Tips to Improve Copywriting Skills

Psychological principles govern all successful marketing tactics because all purchases result from some combination of cognition and emotion. Hence, being aware of these principles is invaluable to marketing writing, whether you are crafting the latest blog, web page, social media post, email, or landing page. And don’t worry, using psychology to hone your copywriting skills[…]

mobile landing pages

Will Your Mobile Landing Pages Be Affected by Google’s Mobile-First Index?

Google’s Mobile-First Index is the search engine giant’s latest creation that has website owners and managers everywhere wondering what will become of their SEO. Those behind the one search engine to rule them all recently responded to the mass confusion from the index plan via several tweets; however, website owners are still befuddled about the[…]

landing page conversion rate

5 Ways to Increase Landing Page Conversion Rate

Effective landing pages position well in search results, entice consumers to learn more or make a purchase, and ultimately play a key role in revenue generation. When it comes to building great landing pages, it’s all about conversion optimization. Increase your landing page conversion rate with these tips and tricks so you consistently realize high[…]

content marketing for ecommerce

Content Marketing for eCommerce Sites: What You Should Be Doing

Content marketing is an invaluable tool for any brand, whether the brand is a brick and mortar store, eCommerce site, or combination of the two. If your eCommerce site is finally up and running, help it get the attention it deserves with the right content marketing strategy. Use these tips in content marketing for eCommerce[…]