When you want to take a crack at writing content for websites, here are four unspoken content sins. If you want to know how to write website content that hits your target market, keep these no-no’s on your bulletin board.
Limiting Your Audience
This is where it gets tricky. When you’ve looked up guides on writing content for websites in the past, they always indicated to pick a niche and stay on target, right? Well, it’s not so simple. In fact, hitting your target audience while keeping your aisle open is a tricky task. If you output a bunch of products and services for finding the right carpenter, you’re limiting yourself to people that are searching for carpenters, when in reality, they could need a general handyman (which most carpenters double as). The point is, don’t limit your audience. Find your niche, broaden the scope to be as wide as possible without straying from the industry, and put it on cruise control.
Your Headlines Don’t Entice
Writing content for websites is a difficult task when you want that click. Take a look at our heading, “Avoid These 4 Mistakes…” Do you know what it tells you? Just enough to get you to click and learn. Don’t give away the ending of your content or post in the title. It’s like those people who read the last page of a book before they buy it (and we all know that guy.) The guy that may not want to read the whole book if they can already see the ending coming based on the title. Instead, give them a cliffhanger with your title. Entice them so they can’t help but want more.
You’re Not Offering Anything Different
Most days, over one million new blog posts are spread across the internet. How is anyone supposed to find themselves in the sea of confusion that is the modern Net? Those who make it with their blogs and website content are offering the audience something that all the other blogs out there aren’t. They have a unique angle. You do have a unique angle, right?
Instead of us saying that we’re the best solution for copywriting services and just hoping that’ll work, we’re showing you. Our unique angle is that we can open up the trade secrets to you, and show you that with all this knowledge, you still may want our services to carry everything out effectively.
You Have Too Much Blah Blah Blah
Don’t give a reader the runaround in the beginning; show him/her, right from the beginning why he needs you and your services or products. Tell the reader what he’s going to learn, what problem and solution your providing, before delving into why your company is the right solution. With all the content on the web these days, it’s important to cut through the fluff and get right to the heart of the consumer’s interest. What’s he want to know, how can you fulfill the quest, and why are you the right provider.
Writing Content for Websites Can be Breeze with CCS
Want to avoid all the mistakes and get it right on the first go? Let us handle your website content, right from the start. With dedicated managers and writers, Compelling Content Solutions has a small army of content writers and content marketers to take all the stress off of your shoulders.